Original Story As Published in The Gleaner
http://www.jamaica-gleaner.com/gleaner/20100502/out/out2.html
Barbara Ellington, Lifestyle Editor
The name Jean Lowrie-Chin is synonymous with excellence in the marketing and public-relations business. Founder/managing director PRO Communications Ltd, this little dynamo has led many excellent public relations campaigns for corporate giants including Digicel, Lasco, the Norwegian Seafood Export Council (NORGE) and the Electoral Commission of Jamaica.
Lowrie-Chin, JP, holds a BA (Hons) and an MA. She started PRO Communications Limited in December 1978. Previously, she held posts in the media and advertising, taught at Calabar High School and, most recently, she launched her latest initiative, Caribbean Community of Retired Persons (CCRP). She is its founder and chief executive officer.
Lowrie-Chin is a former president of the Public Relations Society of Jamaica and chairs the Advertising Agencies Association of Jamaica (AAAJ) media awards committee. She is a life member of Women's Media Watch and a member of the Press Association of Jamaica.
Lowrie-Chin's voluntary contributions include former chairman of the Stella Maris Foundation, board member of St George's College, Food For The Poor and the Women's Centre Foundation of Jamaica.
She created Flair magazine for The Gleaner and is now a weekly newspaper columnist. The author of a book of poems titled Souldance, she is generous with her knowledge, always has a ready smile and listening ear and has taken to modern technological advances like a fish to water.
So it was no surprise that Lowrie-Chin was recently asked to serve as a director of FirstCaribbean International Bank (FCIB). She is married to Hubie Chin and they have two children. Outlook asked Lowrie-Chin to reflect on her appointment and its implications for business and future.
What does the recent board appointment mean to you?
It means that more women are being given the opportunity to serve at the highest levels in corporate Jamaica.
Another high-profile Jamaican woman told me recently that after hearing her speak at a recent luncheon, a male executive of one of the island's largest group of companies invited her to join one of their subsidiary boards. Are you satisfied with the relatively small number of women on such boards to date? Bear in mind that more women are graduating at the tertiary level and, therefore, far more qualified than men!
Well, that experience tells me that more women should step up to the plate when invited to address such functions. Perhaps if more of us would do this, there would be less of an imbalance. We should also try to mentor our fellow women. I am encouraged by the increase in the number of women on private- and public-sector boards.
What do you hope to achieve with the appointment and, overall, what are would you like to gain from the experience?
I am hoping that I can bring to bear my experience as the head of a small to medium-size business and my experience in marketing. I know I will gain a lot from serving alongside some of the country's and region's most distinguished business leaders.
You have a long history/record of doing volunteer work with organisations such as the Church in Jamaica. Why do you do so?
We actually gain more from volunteerism than we give. It is probably the most rewarding thing that we can do in this life. I have found that there is nothing more joyful than seeing a fellow human being advance because of our contribution, whether in time, talent or treasure.
You have one of the most successful public-relations companies in Jamaica. What's your secret?
The 'secret' is really in our slogan 'Follow-through sets us apart'. We have learned to be not just thinkers but doers, and we also look at the bigger picture of seeing the success of our clients as being the success of our beloved Jamaica. We are energised by the vision and commitment of our clients.
What else are you hoping to achieve in business and for your company?
We are hoping to expand further into advertising and training so that we can provide more employment opportunities and empower more Jamaicans.
You are very busy, yet you are actively engaged in social networking through your blog, weekly newspaper column and family and social life. How do you balance them all?
I balance these various activities because of the unwavering support of my husband, Hubie, the PROComm team and the network of friends who help me not to take myself too seriously. I am grateful for the technology that helps me to manage my time.
Young girls look at accomplished women such as yourself and dream of emulating you. What advice would you give them?
My advice to young women is that they should educate themselves thoroughly in the field that they love and be courageous in going after their goals. They should volunteer in these areas and join social clubs so that their good deeds and excellence can be seen. I would also advise them to look out for their families and to stay connected with the Almighty. 'More things are wrought by prayer than this world dreams of'.
barbara.ellington@gleanerjm.com
Showing posts with label procom. Show all posts
Showing posts with label procom. Show all posts
Monday, August 9, 2010
Tuesday, February 23, 2010
Noted...
New PSAs out on Citizens Rights
Karen Cadien, communication consultant at The Police Citizen Oversight Authority (PCSA) lanched its first PSA on television "Know Your Rights When Arrested". For more on PCOA go to www.pcoa.gov.jm
IABC Meeting Preparation Is Strength
IABC meeting on March 3 delivered sound presentations on Crisis Management from Communications Director of JPSCo Winsome Callum and Officer-in-charge of CCN, Inspector Steve Brown. Friends of the Haiti Society explained how broadcast radio is an essential empowerment tool for citizens.
PRSJ Made Major Impact
Past President of the PRSJ, Janneth Mornan Green, recalled the contribution of the PRSJ to education, governance and other areas in the February 15 meeting of the Society. PR Manager at the Ministry of Transport and Works, Leo McEwan announced that the AGM will be at JTI/Jampro on March 30. Invitations extended for all members to pay subs so that they will have a vote.
First Citizen of Kingston Sworn in With Pomp and Ceremony
CARA's Managing Director, Founding member of the PRSJ and Past President, Elaine Commissiong, handled the PR and some areas of venue logistics for the swearing in ceremony for Hon Steadman Fuller, Custos of Kingston. The event, attended by hundreds of Justices of the Peace, was held at the Jamaica Conference Centre on February 25. Event co-handled by the Jamaica Defence Force, Kings House and state protocol officers drawn from the Ministry of Foreign Affairs and the Office of the Prime Minister.
PR Exec is President of Masters Athletic Association
PRSJ Member, Leo McEwan, was elected President of the Jamaica Masters Athletics Association (JMAA) recently. The organisation represents athletes 35 years and over. The Gleaner reports him as saying that he will be trying to change the perception of his organisation from leisure activities to one where it is taken seriously.
Areas of particular focus for the association over the next two years include becoming more visible within the Jamaican sports fraternity, participation in overseas Masters track meets such as the World Masters Championships, Penn Relays and the North American, Central and Caribbean Championships and the holding of a Jamaican Masters Championships. The JMAA motto is "promoting a healthy approach to life after 35".
VP Records Sign Joan Andrea Hutchinson
MIRAMAR - With seven CDs and three books under her belt, Joan Andrea Hutchinson is now signed to entertainment distribution giants, VP Records. VP records will now handle the distribution of Hutchinson's work in North America, Europe and The Caribbean.
Nothing Stops This Baby
The organisers of the Sigma Corporate Run recorded their largest ever turnout of participants with 11,000 registered to finish the course. There were 6,000 participants in 2008 and more last year. AMK Communications handles marketing efforts for Jamaica's biggest corporate road event. See articles on marketing at their blog.
Top Note
Jamaica Jazz and Blues is Jamaica's top flight musical calendar event. The three-day musical event Marketing and Sponsorship is handled by Marcia Mc Donnough of Touchstone Productions.
When Eating Out is In
Kingston Restaurant Week expanded to become Restaurant Week. A date that is circled in red in many calendars and the Gleaner's list is eagerly sought out. Concept and marketing execution by Stephanie Scott with the Gleaner as major partner.
Who Would've Thunk It?
Fashion Night Out created a road block last year when the Jamaica Observer united retailers for one evening of group retail therapy. Organised by Novia Mc Donald Whyte who went beyond editorial duties to become a marketing force for the national newspaper.
Where there is a Vacuum
In the absence of a Jamaican restaurateur's association, Novia Mc Donald Whyte brings the best epicurean skills and artistry in one place for a glorious evening of culinary appreciation. Winners of this award proudly display the trophy and make mention on promotional materials.
Putting the People Behind the Scenes Forward
Each year some of the most honourable professionals are put on a pedestal by Lasco and celebrated. The Teacher of the Year; Policeman of the Year and Pharmacist of the Year recognititon and awards are handled by Jean Lowrie Chin of PROComm.
Fun In The Son
Not enough family events are around and the yearly Best Dressed Fun In The Son is so big that the municipal bus company has a special schedule for it. PR handled by Christine Bell of Innovative Ideas.
Karen Cadien, communication consultant at The Police Citizen Oversight Authority (PCSA) lanched its first PSA on television "Know Your Rights When Arrested". For more on PCOA go to www.pcoa.gov.jm
IABC Meeting Preparation Is Strength
IABC meeting on March 3 delivered sound presentations on Crisis Management from Communications Director of JPSCo Winsome Callum and Officer-in-charge of CCN, Inspector Steve Brown. Friends of the Haiti Society explained how broadcast radio is an essential empowerment tool for citizens.
PRSJ Made Major Impact
Past President of the PRSJ, Janneth Mornan Green, recalled the contribution of the PRSJ to education, governance and other areas in the February 15 meeting of the Society. PR Manager at the Ministry of Transport and Works, Leo McEwan announced that the AGM will be at JTI/Jampro on March 30. Invitations extended for all members to pay subs so that they will have a vote.
First Citizen of Kingston Sworn in With Pomp and Ceremony
CARA's Managing Director, Founding member of the PRSJ and Past President, Elaine Commissiong, handled the PR and some areas of venue logistics for the swearing in ceremony for Hon Steadman Fuller, Custos of Kingston. The event, attended by hundreds of Justices of the Peace, was held at the Jamaica Conference Centre on February 25. Event co-handled by the Jamaica Defence Force, Kings House and state protocol officers drawn from the Ministry of Foreign Affairs and the Office of the Prime Minister.
PR Exec is President of Masters Athletic Association
PRSJ Member, Leo McEwan, was elected President of the Jamaica Masters Athletics Association (JMAA) recently. The organisation represents athletes 35 years and over. The Gleaner reports him as saying that he will be trying to change the perception of his organisation from leisure activities to one where it is taken seriously.
Areas of particular focus for the association over the next two years include becoming more visible within the Jamaican sports fraternity, participation in overseas Masters track meets such as the World Masters Championships, Penn Relays and the North American, Central and Caribbean Championships and the holding of a Jamaican Masters Championships. The JMAA motto is "promoting a healthy approach to life after 35".
VP Records Sign Joan Andrea Hutchinson
MIRAMAR - With seven CDs and three books under her belt, Joan Andrea Hutchinson is now signed to entertainment distribution giants, VP Records. VP records will now handle the distribution of Hutchinson's work in North America, Europe and The Caribbean.
Nothing Stops This Baby
The organisers of the Sigma Corporate Run recorded their largest ever turnout of participants with 11,000 registered to finish the course. There were 6,000 participants in 2008 and more last year. AMK Communications handles marketing efforts for Jamaica's biggest corporate road event. See articles on marketing at their blog.
Top Note
Jamaica Jazz and Blues is Jamaica's top flight musical calendar event. The three-day musical event Marketing and Sponsorship is handled by Marcia Mc Donnough of Touchstone Productions.
When Eating Out is In
Kingston Restaurant Week expanded to become Restaurant Week. A date that is circled in red in many calendars and the Gleaner's list is eagerly sought out. Concept and marketing execution by Stephanie Scott with the Gleaner as major partner.
Who Would've Thunk It?
Fashion Night Out created a road block last year when the Jamaica Observer united retailers for one evening of group retail therapy. Organised by Novia Mc Donald Whyte who went beyond editorial duties to become a marketing force for the national newspaper.
Where there is a Vacuum
In the absence of a Jamaican restaurateur's association, Novia Mc Donald Whyte brings the best epicurean skills and artistry in one place for a glorious evening of culinary appreciation. Winners of this award proudly display the trophy and make mention on promotional materials.
Putting the People Behind the Scenes Forward
Each year some of the most honourable professionals are put on a pedestal by Lasco and celebrated. The Teacher of the Year; Policeman of the Year and Pharmacist of the Year recognititon and awards are handled by Jean Lowrie Chin of PROComm.
Fun In The Son
Not enough family events are around and the yearly Best Dressed Fun In The Son is so big that the municipal bus company has a special schedule for it. PR handled by Christine Bell of Innovative Ideas.
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